Easy Chatbot Hack to Collect Visitor Info with the Quick Question Widget

Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a Facebook Messenger marketing master.

Howdy Chatbot fans, let’s talk about the quick question widget. 

I created a new page over here. the quick question widget, besides for being a ton twister, is also the most powerful widget and the most — I mean between this and the text widget, but I probably use the quick question widget more because it gives you the opportunity to engage your customers, which is what Facebook Messenger is for, engage engage engage.

This is the type of widget where you really want to start thinking about those things we spoke about, like the psychological principles of persuasion, especially likability, and the Fogg behavior model and all those types of things.
Let’s go ahead and take a look at what the quick question widget looks like, and we’re gonna go ahead and add a quick question widget. It’s about asking questions.

Every single chatbot whether a drip, a blast, a messenger ad should always start off with a question, even if the question only allows the user to input one suggested response. More responses are typically better, let them choose, but even one response is great, and you get another advantage.

Once a person interacts with your quick question widget, Facebook will give you their email address in your audience analytics.

That’s huge. You don’t even have to necessarily ask them for the email address. If they interact with your bot, you have that basic information; first name, last name email address, so it’s fantastic. We’re gonna start off by creating a quick question.

Say hey there, do you like cookies. We’re gonna save this user. And another thing to remember, with quick question widgets, you have to save the user to answer as an attribute you can’t leave a blank. In this example, this is not something I’m ever going to reuse if they like cookies or not. I’m just gonna type in new attribute, and I’m gonna call it throw away.

The input type, you have a few different ways a person– you could allow their users to respond to a quick question. If you click input type, you get those options. Multiple allows you to add one or more suggested options that they will click or tap as a response.

Text allows the user to just type something freeform as a response to the quick question. Facebook will prompt the user to send you their location. Email, Facebook will prompt the user with the with their email address associated with their Facebook account to send you their email, and the same thing with phone like we saw in the previous lecture. In this case, I’m going to click multiple, and I’m going to add an answer.

You have to add up one answer. We’re just waiting for mold monkey to save before I could add my answer. Add an answer, and in answers you could have– there’s three basic settings. You can add an image to an answer.

So let’s say I’m going to add an image of a cookie. I’m gonna find an image of a cookie on Google. If I could spell it right, images. Let’s just save this image here to my desktop. Go back to Mobile Monkey, click the image icon, and I could add my little cookie here. I can add an answer saying, I love cookies. I could also associate a page.

Associating a page means that if they answer this question with this answer, what page do I want to send them to. so let’s say I click here, and let’s just say, for example, remember that image widget default page that image widget test page we built in the last section, so I could send them to that page I can send them to the image widget page and if I add another answer, let’s say, that says, I hate cookies with — we’re gonna do a frowny face emoji, grab our emoji and I could search for frown.

I could write I hate cookies, and I could associate that with a different page. I don’t have an actual page I want people to go to here, but I could put them back into, let’s say, the text widget page we built.

So now, when a person clicks the, I love cookies, are gonna go to the image widget, if they click I hate cookies, they are gonna go to the text widget page. That should work as we intended to. We’re gonna go ahead and test this pages to see what it looks like.

I’m gonna test this page open messenger, and over there we see, hey there do you like cookies, and I have the two options; the one with the image one without the image.

So we see that it’s working as it should be. Now, I’m going to add another quick question to show you how you could use quick questions instead of forms.

If you want to get a custom attribute that’s important to you, you don’t necessarily have to use the form widget. in the quick question widget, I could say something like, in the beginning of an– let’s say let’s say it’s important for me get the email address, and in many chat box funnels, I want to get the users email address, I want to get them to engage with the bot. so I can say something like, hey there, could you please tap your tap or click your email address just in case we get disconnected.

This actually works really well. We’re gonna save the user’s attribute as email. I’m gonna click new attribute. input type, I’m gonna keep as– I’m gonna– I’m gonna switch input type to email. I’m also– I don’t want to– I want to be able to test how this works, so I’m gonna take away these associated pages.

I’m gonna do no page. If I want to now associate a question from my previous widget– from my previous quick question widget with no page, I’m going to click no page. That way, they’ll stay in this funnel. If I associate both of those answers with separate pages, they’re gonna go to those separate page funnels, and we’re not gonna see this quick question happened.

So anything that you have built in your chat bot below an associated page redirect, the customer is not going to see because they’re gonna be redirected to that funnel unless this exact same quick question live somewhere else, which it doesn’t right now.

Right now, it’s on this page, and we want to keep the users in this page. So now that we have that done, let’s go and click test this page. Open Messenger. Here we see hey, hey there, do you like cookies again, and I’m gonna say, I love cookies.

Now it follows up with the next question. Hi there, could you please tap or click your email address just in case we get disconnected, and here we have Facebook reads my Facebook profile and offers me just a tap or click my email address, and I could go ahead and tap or click that email address.

Now I as the marketer who’s running this bot has access to this users first name, last name, gender, a bunch of these other variables that Facebook comes with when the person engages with your bot, but I also have their email address. 

That’s a very cool thing to have as well. There’s a lot of different things you could do with quick questions, all different sorts of questions you’re gonna ask. Lots of different creativity. It’s a very simple widget, but it’s up to you to get creative to figure out really interesting ways to use them to your advantage, and of course to ask for specific things that are important, so you can start saving custom variables.

Because the more custom variables that are important to your business that you save, the better off your follow-up drip campaigns and chat blasts are going to be because the better segmented and the better personalized they’re going to be as well.