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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Howdy chatbot fans and welcome back.
Let’s go and start creating and organizing our pages since it’s going to be so easy because we have them all laid out from the previous lecture from our drafts.
So I’m going to go into the proper account, into the proper chatbot that I want. And I’m going to create a group for all these pages.
We’ve spoken about group organization, and oftentimes, we will organize groups by the type of campaign we’re running for chat blasts for drip campaigns.
And that’s a good idea because my Messenger ad experiences are usually multi page. I create a separate group for every Messenger ad campaign similar to an ad set right inside Facebook.
So I’m going to name this ‘How Long Does it Take Facebook’ and I’ll call it ‘click to message’ CTM — Facebook Click to Message campaign, okay.
And now I have that down here, I’m going to twirl it open. I’m going to create all my pages at once. So we have the Messenger landing page.
And I could write notes like first page for all ad clicks.
I’m going to create the second page, which is the correct answer. And I’m going to maybe do 19 minutes here just as a reference, correct answer page’.
And now I’m going to do the incorrect answer page.
Now we remember if we go referencing our draft, I know we’re going to have a page for veterans, people who have tried IV therapy in the past.
Now this is important because — And writing notes is always a good habit to get into because as you add more users to your Customers.ai account, if other people will share creating the bots and working on the bots, it’s always good to be as clear as possible so other people know exactly which page is what.
Create that page and then we had the rookie page, people who have never tried it before.
And then under the rookie page flow, we’re going to do scared of needles page; too expensive page; needs more information about IV page.
And then we have a final conversion page, okay? You could also number these pages, if you’d like. So you know like in your actual waterfall where each page would go.
For our case, that’s not as important to number them.
And again, the reason why I’m creating all these pages first is because now when I go and start building the pages, whenever I get to a part of the flow where I want to redirect somebody to a different page based on an answer.
I don’t need to go and create the page and then come back to that page where I was at. It doesn’t disrupt the flow, it’s all organized, I have the building blocks here.