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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Howdy, Chatbot fans and welcome back. Now that we have a few different drafts built out for our chat blasts, we’re gonna go inside to Mobile Monkey, and we’re gonna start off with just an overall overview of page organization.
in real time, we’ve spoken about page organization a little bit, but now we’re gonna go ahead and actually organize some pages in preparation for sending out an actual blast. Let’s dive in to the Mobile Monkey dashboard.
Here we are inside Mobile Monkey this is a live client account. We are seeing a few different pages we have built out.
We have a multiple Chatbot installs connected to this client account. This is one of them, and I want to talk a little bit about how to organize page groups. On this left-hand menu over here you, have the ability to add a new group and inside groups.
If you twirl it down, you have different pages. I like to organize my page groups based on what the chat box and the pages inside them are going to be used for.
For example I’ll have a chat last group, and inside that group I’ll know or all my chat bot flows for different chat blasts same thing for landing pages and messenger ads and drip campaigns and things like that.
Once a Mobile Monkey account starts getting built out and it gets bigger, you might have a couple different groups for chat blasts, a few different groups for coupons. I’m sorry, you might you might have a few different groups for drip campaigns and so on and so forth. let’s go ahead and add a new group and we’re gonna go and think about structuring pages for this first coupon sale chat blast that we’re gonna build for the client sofa mania.
I’m going to add a new group, I’m gonna call this chat blasts sofa mania well I don’t need to name that a client name redo.
I’m gonna call this chat blasts and Facebook course just so I know this is what we’re doing here.
Inside this group now, I could twirl it down and create pages.
I like to create the basic pages that I’m gonna need for a chat last now. If you look at this chat blast, we’re only going to need one page because it’s one straight blast of widgets. You don’t need to have a separate page.
I’m just gonna create a page or this for this blast. I’m gonna name it sofa mania sale. Sometimes, I like to give it a date to organize my pages it’s that’s thing which is totally up to you.
I’m going to identify this by the actual sale that’s running, the coupon code, so SM special 20% off. That’s a pretty good naming convention over there.
That way I have a quick look at this top level page, and I’ll know the chat flow that’s contained inside it.
Now, you could have some page notes. So if you’re using a draft like this, I would use some notes about like what I want to include in the chat in the Chatbot. The goal is to get people to use the coupon.
Remember we said we had a couple different psychological principles we wanted to implement, so scarcity, urgency. So I’m gonna put that, just keep it in mind because if I don’t have that let’s say diagrammed reference and an audience, so an audience is important.
In some cases, you might be sending out a chap last just a specific portion of your contacts in your database. in this case, we’re going to do all contacts because this is a universal coupon code that we want to send out to everybody, so I’m gonna go ahead now and create the page.
I have now if I fresh bought builder. I’m prompted to add my first widget. The name of the pages up here. If I ever want to edit the name of the page, I go over here and edit the name of the page and make a change to keep it organized.
I can also delete pages by clicking on the trash icon like, and I can delete entire groups by the trash icon at the group level at the group level. If I delete a group that has active pages, the pages that are active will not be deleted, they will go into the default group.
For example, if I click and delete this group that page just got moved into the default group.
Now, I could add a new group again. I’m going to call it chat blast Facebook course real quick, hit enter, and now once I have that new group created again, I can go ahead and recreate the page. I’m not gonna put in my notes for now because we did that already and here it is back again. Then, I could delete the page from the ungroup pages. I could also drag and drop pages by moving them around, but for now I’m gonna delete that one, and toilet backup, and I have my group here, my page, and now I’m ready to go ahead and build the bot.