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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Welcome back Chatbot fans. Let’s take a look at the attribute widget. We’re gonna click more and add our attribute widget.
The attribute widget is something which is not going to be used that often. It’s more of an internal organization sort of thing if you want to know which people came from, let’s say, which campaign.
For example, say we’re running and messenger ads, and we’re interested in knowing which leads in our system came from any specific page of our Chatbot funnel.
I would add this attribute widget to the top of that page. You might have a couple things like a quick question, and a form, and a GIF, and, an image and you have a whole text thing.
Let’s say for example running it back-to-school sale, and we’re running this campaign through Facebook Ads, which I’m gonna show you how to set up of course.
I want to know exactly which leads came from this campaign specifically.
I would just click an attribute and I would type in campaign to create a custom attribute, and I would enter a value like back-to-school.
Let’s say Facebook. That would be my value. Now, once I have my audience section, and I’m looking at my leads, or I export them into a CRM, I know which people came through this campaign. That’s really what the attribute widget is used for.
It’s not something which is necessarily important to everybody to know which campaign they came from, there’s other ways to track these sorts of things, but again, if you want to have that sort of organization in your CRM, that’s what the attribute widget in mobile monkey is used for.