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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Howdy chatbot fans, welcome back. In this very quick lecture I’m going to show you how to analyze results from a chat blast.
So, you’re going to navigate over to your chat blaster window under the marketing automation submenu in the left-hand navigation menu, and you’re going to see a list of all the chap lasts that you’ve run in the past.
So, here’s a few of them that we’ve run for a real client, you could see the name of the chat blast, you could see what date it was sent over here, its status, if it’s green it’s completely sent, and if you hover over any of these blasts you’ll see the percentage numbers change the actual numbers.
So, if we look at this middle one, Henry midcentury 83% red, 34.9% responded, those are incredibly high numbers, and then you can see the actual numbers over here, once you hover over, and this SM special coupon, that’s when we sent just very briefly ago, today.
And if you take a look at this top one over here, SM Special, this is the one that we sent just a few minutes ago and it already has 50.6% read rate, 19% responded rate, that’s really high, especially within the first hour of it being sent.
So, this is where you come to take a look at the results from your chat blasts, and hopefully you’ll have a long list of really highly engaging chat blasts to look back on and feel proud about.
There are additional analytics, there’s bot analytics, and we’ll take a look at that later when we talk about audiences, and audience insights.
But, for now, that’s a really a good primer on chat blasts, a bunch of different ideas, a bunch of different creative structures to them, putting techniques, drafting them out, looking at the results, sending them out live, checking and monitoring them in your Facebook Messenger.